Real Estate Marketing Strategy That Sold a Home in 2 Days
A strategic digital marketing campaign helped this listing generate over 34,000 views — and go under contract with multiple offers in only two days.
Real Estate Marketing Strategy That Attracted Multiple Offers Over Asking
When North Carolina-based Realtor® Bianca Hill reached out to collaborate on a marketing campaign for a new real estate listing, she made one thing clear: she didn’t just want to post this home — she wanted to launch it. In today’s shifting market, listings in the mid-$400K price range often sit for weeks or even months. Our shared goal was to beat the 64-day average days on market by creating a marketing strategy that would generate immediate, high-quality interest.
With the right systems in place and a fully customized campaign, the home went under contract in just two days with three offers — two of them over asking. The second day of the open house was canceled. The first day had already done its job.
"I invested in Melissa because I didn’t want to take chances with this listing. The exposure, the storytelling, the targeting — I’ve never had a launch hit like that."
Bianca Hill
Full-Funnel Real Estate Marketing for Realtors
Every listing has something that sets it apart — and part of my job is helping agents figure out how to lead with that. What will make the right buyer stop scrolling and say, “This feels like home”?
For this listing, I created a digital marketing plan focused on emotional connection and strategic targeting. That meant developing a clear message, building scroll-stopping social content, and using paid ads to reach high-intent buyers.
We also launched a custom landing page and used Instagram Reels to showcase the lifestyle this home offered. Everything was built to create desire — not just awareness.
This campaign didn’t just generate views — it created movement. The social buzz and website traffic translated directly into open house turnout, competitive offers, and ultimately, a faster-than-expected sale.
Campaign Performance At a Glance
This kind of performance comes from intentional storytelling, strong positioning, and knowing how to market to the right buyer — not just any buyer.
Why Digital Marketing Strategy Matters for Realtors
Real estate marketing today is no longer about just uploading to the MLS and hoping the right buyer comes along. Every listing is an opportunity to build a story, create urgency, and reach high-intent prospects through the right platforms.
The sellers had done the work to prepare the home. I brought the marketing engine to make sure it got seen by thousands of the right people. The market showed up because we were ready for it.
“This wasn’t luck. The right buyers showed up because the right strategy was in place. The staging, the media, the content — it all worked together.”
- Bianca Hill
Realtor
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See What's Possible with Strategic Real Estate Marketing
Every listing has a story — and when it’s told with intention and strategy, it creates real results. Whether you’re just starting out or ready for your next big launch, I can help you get there.
Ready to create marketing that moves homes?