Real estate marketing infrastructure

I build the system that turns your content into commission.

CRM setup, automations, lead capture, and follow-up sequences. Built for you, configured for your business, ready to run.

See How It Works

Free  ·  20 minutes  ·  No commitment

Melissa Baton, founder of Prosperity Hive, smiling and seated against a white brick wall
3 → 17 Closings, full year vs one quarter Bianca Hill, REALTOR® $231,350 Commission closed and tracked First full quarter on the system 139 Leads tracked across 12 channels Every source measured, nothing blended

Results from one client's CRM data, tracked since March 2026. See the full case study.

Sound familiar?

Most real estate marketing fails for one reason: nothing is connected.

Most real estate agents are not short on activity. They post, they show homes, they close deals. What they do not have is a real estate marketing system connecting any of it, so leads come in and disappear before anyone can say why.

A real starting point

No CRM. No lead source tracking. No defined marketing channel strategy. Every lead looked the same, regardless of where it came from or how likely it was to close.

  • Real estate leads come in from social media or ads, then nothing. No capture, no follow-up, no record they ever existed.
  • Past clients hear from you when you remember to reach out, which means most of them do not hear from you at all.
  • A real estate CRM exists, but with no pipeline stages, no automations, and no one actually managing it day to day.
  • A real estate website exists, but it does not rank, does not capture leads, and is not connected to anything else in the business.
  • Marketing automation has been attempted a VA, a content creator, maybe yourself; but nothing compounds because nothing talks to anything else.
What I build

The real estate marketing system, piece by piece

Five connected parts. Each one solves a specific gap in how real estate agents capture, follow up with, and convert leads. Built together, configured for your business.

01

Real Estate CRM Setup

Pipeline stages, contact records, and automations configured around how you actually work, not a generic template.

See how it works 02

Marketing Automation for Realtors

Lead capture connected to follow-up sequences, so a new lead never sits unanswered in an inbox.

See how it works 03

Real Estate Website & SEO

A website built to rank and capture leads, with technical SEO handled from the foundation up.

See how it works 04

Meta Ads for Real Estate Agents

Facebook and Instagram campaigns targeted and managed, with Housing Special Ad Category compliance built in.

See how it works 05

Email Marketing for Realtors

Welcome sequences, lead magnet delivery, and past client nurture, set up once and running on autopilot.

See how it works
See all services in detail
How it works

Four stages. No skipping steps in a real estate marketing build.

Every engagement starts the same way, with a conversation, not a contract. The audit is what defines the scope. Nothing gets built before we both know exactly what needs building.

Stage 00 Free

Discovery Call

A free 20-minute conversation about your current setup, your biggest gaps, and whether a paid audit makes sense.

Stage 01 $700

Infrastructure Audit

A full diagnostic of your current marketing setup, delivered as a written report within 5 business days. Credited in full toward the build.

Stage 02 $75/hr

Foundation Build

CRM, automations, website, email, and lead capture built from the audit findings, with a written scope and per-phase cap.

Stage 03 $2,500–$3,000/mo

Growth Retainer

Ongoing strategy, CRM maintenance, Meta ads, email marketing, and SEO upkeep once the system is live and running.

Or read the full process breakdown

Client spotlight

From 3 closings a year to a repeatable pipeline

Bianca Hill, REALTOR® — LPT Realty LLC

Military relocation specialist, Fort Bragg/Fayetteville NC, expanding into Fort Carson/Colorado Springs CO

3 → 17

Closings, full year vs. first quarter on the new system

"Before this engagement, every lead looked the same, regardless of where it came from or how likely it was to close."

Read the full case study
What it's like to work together

Real estate agents on working with Prosperity Hive

"She has proven time and time again she knows exactly what she's doing. Even in a slower market, my homes have sold with no problem, with a plan catered to each home."

Raul Medina

Google review

"A great mix of professional and creative. She knows how to produce great work while focusing on reach and targeting the right audience."

Michelle Medina

Google review

"Such a huge help in my real estate business. She's helped me get organized, build a real marketing plan, and actually make my online presence work for me."

Bianca Hill

Google review

Melissa Baton, founder of Prosperity Hive, working on a laptop
About Prosperity Hive

A real estate marketing consultant with an enterprise background

I am Melissa Baton, founder of Prosperity Hive. Before building real estate marketing systems for agents in the United States, I spent years inside large-scale digital platforms, work that shapes how I approach every real estate CRM setup, automation, and website build today.

At BOSCH, I worked as Online Solution Designer and Product Owner for the Bosch Car Service website, managing performance and consistency across 42 countries. Before that, at Tradebyte Software, a Zalando subsidiary, I started as an intern, moved into an Account and Operations Manager role, and was then promoted to Executive Project Manager and Product Owner for Salesforce Sales Cloud, where I spent three years redesigning sales workflows, leading CPQ integration, and consolidating data across systems to deliver accurate reporting for leadership.

That background is why the real estate marketing system I build for clients looks different from most. It is not guesswork. It is the same product ownership thinking used on enterprise platforms, applied to an independent real estate agent's business, covering CRM setup, marketing automation, lead generation, and real estate website SEO.

Background
  • BOSCH — Online Solution Designer & Product Owner, Bosch Car Service website (42 countries)
  • Tradebyte Software (Zalando subsidiary) — Executive Project Manager & Product Owner, Salesforce Sales Cloud, following roles in account and operations management
  • Prosperity Hive — Founder, building real estate CRM, automation, and marketing systems since 2025
Common questions

Questions about working with Prosperity Hive

Every engagement starts with a free 20-minute Discovery Call. If it makes sense to move forward, the next step is a $700 Infrastructure Audit, delivered as a written report within 5 business days. That audit defines the scope of the build. Nothing gets built before we both know exactly what needs building. The audit fee is credited in full toward the Foundation Build.
The Discovery Call is free. The Infrastructure Audit is $700, credited toward the build. The Foundation Build is priced at $75 per hour with a written scope and a per-phase cap so there are no surprises. Once the system is live, the Growth Retainer is $2,500 to $3,000 per month for ongoing strategy, CRM maintenance, ads, email, and SEO. The audit defines what your build actually needs, so scope varies by business.
No. The audit identifies the right tools for your situation. If you already have a real estate CRM, the build will configure and optimize it. If you do not have one, the right platform will be selected and set up as part of the build. The goal is a system that fits how you actually work, not a generic template dropped into whatever you already have.
No. Prosperity Hive's standard engagement covers CRM setup, marketing automation, real estate website SEO, lead generation systems, and Meta ads. Content creation and day-to-day social media posting are handled by dedicated content creators and are not part of the current offer. The focus is on building the system that captures and converts the leads your content is already generating.
It depends on the scope defined in the audit. A focused build covering CRM, automations, and lead capture typically takes 4 to 8 weeks. A full build including website and SEO takes longer. Every build has a written scope and per-phase cap agreed before work begins, so you know what to expect before anything starts.
A VA executes tasks. A social media manager posts content. Neither one builds the system that connects your real estate lead generation, follow-up, website, CRM, and email into one working infrastructure. Prosperity Hive is a real estate marketing consultant role, not a task executor. The goal is a system that runs without you having to manage every piece of it manually.
Yes. The real estate marketing system built through Prosperity Hive is brokerage-agnostic. It is built around your business, your contacts, and your data, so it stays with you regardless of what brokerage you are with or move to.
Ready to build?

Start with a free conversation about your real estate marketing system.

Twenty minutes. No pitch, no pressure. Just an honest conversation about where your marketing is right now and what a connected system could look like for your business.

See How It Works

Free  ·  20 minutes  ·  No commitment